About

Tosca de Jong thinks in structures. She sees where meaning slips, where systems don’t hold, where organisations confuse exposure for sharing, or autonomy for alignment. Her work lives in that fracture, and in showing what it takes to repair it.

She has moved between playwriting, consulting, and data architecture, carrying one through-line: the conviction that clarity is not cosmetic but structural.

At Alliander she works on modelling strategies, federated data products, and the semantic backbones that make them usable. Beyond the corporate frame, her essays cut through illusion in the same way: exposing the disguised silos, the moral inversions, the easy stories that keep real repair at bay.

Her newsletter, In Plain English, is her ongoing practice of putting systemic insight into words that resonate. Not sanded down, not dressed up, just the kind of clarity that makes things work.